You people in the rest of the United States probably won't believe it, but, here in Oregon, we don't pump our own gas. Yes, we sit in our car and a trained Fuel Technician puts the gas in our cars. In fact, it is illegal for people to pump their own gas.
On my trip to New York , I had to refill the rental car and there, on the pump handle was an ad. Service stations are getting like athletic stadiums: every flat surface is covered with advertisements (although, stadiums have most things beat with those rotating ad panels so they can get more than one ad on a surface.)
And this gas station ad wasn't for a gas additive or similar. It was for spam software. Just what I'm thinking of when I'm pumping gas.